Pride of Nigeria curates authentic Nigerian experiences that allow visitors to immerse themselves in the country's vibrant culture and heritage. From traditional ceremonies and storytelling sessions to hands-on workshops and culinary tours, they offer memorable experiences that capture the essence of Nigerian life. Whether it's learning to weave traditional fabrics, participating in a traditional dance workshop, or embarking on a safari adventure, they provide opportunities for travelers to connect with Nigeria's people, history, and natural beauty.
The leading advocate for Nigerian culture, tourism, and products.
Pride of Nigeria serves as a beacon of national pride and global representation. We are on a mission to showcase the beauty, diversity, and richness of Nigeria’s heritage, products, and experiences to the world while fostering economic empowerment and cultural appreciation.
THE EVENT
Exclusive Event Features
Product Promotion
We champion the craftsmanship and ingenuity of Nigerian artisans and entrepreneurs by curating a wide range of authentic Nigerian products.
Tourism Promotion
Whether it's exploring the historic city of Benin, marveling at the wonders of Idanre Hills, or experiencing the vibrant energy of Lagos, we offer immersive travel experiences that highlight the best of Nigeria.
Cultural Promotion
They organize cultural festivals, exhibitions, and performances that showcase Nigeria's diverse traditions, music, dance, art, and cuisine.
Experience Promotion
From traditional ceremonies and storytelling sessions to hands-on workshops and culinary tours, they offer memorable experiences that capture the essence of Nigerian life.
Economic Empowerment
They prioritize economic empowerment by supporting local artisans, entrepreneurs, and communities through fair trade practices and sustainable tourism initiatives.
Vision & Planning
We envision a world where Nigeria's cultural richness, natural beauty, and innovative spirit are celebrated and appreciated by people from all walks of life. .
#P.I.A.S2024
We are showcasing home grown and manufactured products to the world.
Our Numbers
A throwback to #SIA2023 with over 615,000 visitors of which 40,000 professionals and delegations of french and international buyers.
Political and official delegates.
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Exhibitors from 22 countries.
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Views on content published on social networks.
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Media coverage including journalists, press, web, tv and radio.